Direct selling is a very specialized endeavor. To be  successful, a company needs leaders with all the skills that traditional businesses require, plus a second menu of expertise that’s unique to direct selling. That’s what we have at Luce & Associates. Let us show you.

The Luce & Associates blog will provide expert tips from each of the Luce & Associates team, helping you leverage some of the best of our knowledge, in order to run your direct sales business successfully.  Whether you’re a start-up or established direct sales company, we can help you take your business to the next level.

Our blog columnists include:


Alan Luce

Alan Luce – With over 25 years in senior management, guiding start-ups and established companies alike, Alan has met virtually every challenge a direct sales executive can face.  Alan provides expertise in the areas of strategic planning, compensation plans, business plans, international expansion, and product rationale.


Chris Clark

Chris Clark – Chris is an invaluable addition to any direct sales team, especially when it comes to the many issues that can quickly surround administration of customer service, compensation, inventory management and order processing.


Dick Wilson

Dick Wilson – Dick understands the business needs of direct sales companies. Because Dick’s an accomplished print writer, audio/video copywriter, promotional writer, script & speech writer, director/producer of conventions & events, he can craft an effective message in almost any medium. He understands how to motivate, inform and entertain a direct sales audience.


Karen Peterson

Karen Peterson - For over 25 years, Karen Peterson has been finding the meeting space, making the arrangements, negotiating the contracts, and even running the show for conventions, events and incentives with attendance from 50 to 7,500. Bottom line — if your company’s plans include travel, events or incentives, Karen Peterson is the one who can make it all happen … the thoughtful way … the cost-efficient way … the right way.

Jennifer Fong

Jennifer Fong

Jennifer Fong – Combining social media marketing expertise with a hands-on knowledge of the day-to-day operations of running a direct sales company make Jennifer a trusted resource for integrating social media into your company’s marketing plan. Jennifer provides an overview of social media (including tools such as Facebook, Twitter, LinkedIn, YouTube, and Ustream) as it relates to direct sales, and explains how your company can leverage this technology to increase sales and recruiting while building sales force loyalty.

To learn more about the services that Luce & Associates provides, visit us online at