I read a post this week about services that allow small businesses to create their own mobile apps.  You can read it here: HOW TO: Build an App for Your Small Business.

This has a number of implications for direct sellers.  On the one hand, I think it’s really exciting that mobile app development is becoming a lot more accessible to even small direct sales companies.  This can help to level the playing field a bit. But on the other hand, does this open up mobile app development to our consultant base?  What would they DO with their own mobile app?  Would it be beneficial for the brand or not?  Do we now need to start considering policy that takes into account the fact that the sales force can pretty much point and click their way to their own mobile app?

I haven’t tested any of the services in this article yet. (If you have, I would love to read about it in the comments!)  But I think it opens up a lot of conversations that we should have next week at the DSA Be Connected conference in Las Vegas.  Will you be there?  If so, please say hello to me and the entire Luce & Associates team.  We’d love to meet you!

And be sure you’re subscribed to this blog.  We’ll be posting updates from the conference.

Jennifer Fong

Jennifer Fong helps direct sales companies leverage the power of social media marketing to increase sales and recruiting, and manage online brand perception.  She provides strategic social media consulting to companies, as well as conference speaking and training. To learn more about how Jennifer can help your company, visit http://luceandassociates.com/Jennifer-Fong.html.  You can also check out her direct sales and social media blog at http://www.jenfongspeaks.com, and her Facebook Page at http://facebook.com/jenfongspeaks.