Videos are among the most virally-shared content on the internet

Videos are among the most virally-shared content on the internet

Social media is an excellent tool for finding people that have an interest in your company’s product or service.  Once a company has defined its social media strategy, along with its targeted niche market, then it’s time to use content marketing to provide value to that niche, and engage them in ways that lead to the behaviors the company seeking.

For example, if your goal is to find additional customers for your business, then you would provide content that provides solutions to problems that your targeted niche has.  This could be done through blog posts on the topic,  “how-to” videos, live events, etc.  If you sell skincare, the content might discuss how to keep your skin looking young.  If you sell kitchenware, your targeted niche may be looking for quick and simple ways to prepare family meals.  Whatever it is, you need to find your prospects’ common problems, and then give them solutions they can use RIGHT NOW without having to buy a thing.  This might mean changing up the way you’ve been used to presenting your product line.  If you’ve been used to just selling the features and benefits of your products, you are going to have to go further and become a true expert in your field.  Read what others are writing about.  Find the solutions your prospects are seeking.  By doing so, you will provide much greater value to your niche.

Once you have the content, use it on your blog, your YouTube channel, or your Ustream live events.  Provide content that offers solutions to your targeted niche.  Invite and encourage comments in order to engage your prospects.  And always give them a place to sign up so they can get more info from you, as well as virally share your content with their social networks.  After all, you’re positioning your company as the expert that gives them solutions they can use.  Why wouldn’t they want more?  Why wouldn’t they share with and refer their friends?

As you build a group of targeted followers on social networking sites, send them to your content that offers solutions, and then invite them to join your list, you help people work their way down your sales funnel.  You can then engage these highly-targeted content consumers on a level impossible through social networking (just conversing on tools such as Facebook and Twitter) alone.  They can join groups, receive targeted offers, participate in online events you offer, etc.  And the people who remain engaged become some of your very best customers.

Jennifer Fong, Social Media Associate

Jennifer Fong, Social Media Associate

So as you craft your social media strategy, be sure to keep content marketing in mind.  It is the strategy that works best in a social media arena that doesn’t want to be “sold,” but that consumes information passionately.  Be a part of their solutions, and new customers and recruits will follow.

Learn more about how we can help you with your direct sales company’s social media strategy at http://luceandassociates.com/Jennifer-Fong.html

What do you think?  Would love to hear how you are using a content marketing strategy below!