Luce Associates Blog Header

Tag: incentive trips

Recently I photographed an event for a client that totally “gets it” when it comes to social media. They had a home office employee dedicated to posting pictures immediately after I took them. At first I thought this was going to be a huge pain in my backside. But it didn’t take long for me to get caught up in the excitement. Within minutes, the sales consultants at this event were checking Facebook and tagging themselves in the photos. They would then update their status with something exciting that was happening at the meeting. There was a buzz all during the conference among the consultants but more important was the affect it was having all over the country. Hundreds and eventually thousands of friends had become fans of this company. I was so intrigued by what was happening that I asked several people how they were liking it. They shared that posting all these pictures during the conference opened up many conversations about the product and career opportunity that probably would have never happened.

Mark Taulbee is a professional event photographer and commercial product photographer with over 25 years experience in the direct selling industry. Learn more about Mark and how he can help your company with photography at http://www.luceandassociates.com/Mark-Taulbee.html. To view some of his work visit http://www.proshotsevent.com and http://www.taulbeephoto.com.

Whether you’re having a national convention, leadership conference or incentive trip, your photos can really come to life with props. With all of the time, money and effort it takes to put on these events, you want to make sure give your participants great memories. Here are a few ideas to consider:

1. If your event has a theme, buy props that goes with your theme. Fun props like hats, sunglasses and blow up musical instruments help drive home the theme and make it more memorable.

2. Buy props based on the location of your event. Whenever I’m shooting in Mexico we buy the most colorful sombreros and ponchos. When we’re in Texas, the huge foam cowboy hats are always a hit.

3. The crazier the better! I find that once people step outside their comfort zone and put on or hold up a crazy prop, they have much more fun in the picture and are always glad they participated.

The best time to do these types of photos is during registration. It helps get people excited about what’s coming up in the next few days. We usually provide these things free of charge for our clients but if your photographer doesn’t do this you should give him the idea or have some home office staff do this.It would be a great way for them to interact with the sales force. I’m going to go ahead and state the obvious – women are much better at this crazy picture thing than men. I wouldn’t suggest any of this silliness for an all male audience.

Mark Taulbee is a professional event photographer and commercial product photographer with over 25 years experience in the direct selling industry. Learn more about Mark and how he can help your company with photography at http://www.luceandassociates.com/Mark-Taulbee.html. To view some of his work visit http://www.proshotsevent.comand http://www.taulbeephoto.com.

If you or your company is hiring a photographer to take pictures at your events, make sure you’re getting your money’s worth. Documentation, recognition and training photos are fine but there is so much more that the right pictures can do for you.

Here are some things to consider to maximize the impact of your event photography:

  1. Hire a high-energy photographer that understands the direct selling culture. A photographer that knows what to expect and runs to capture it gets pictures that touch the emotions. The more you recognize your sales force with exciting pictures, the more they want to stay with your company and work even harder to be successful.
  2. Ask your photographer to make the pictures available to your sales force. Some consultants put memory books together and show their teammates back home why they need to be at the next convention. Those pictures can also be used as a recruiting tool to show all the fun, comradery, and recognition that your company provides.  And what could be better than getting tons of free advertising via Facebook when consultants show the world all the great things that happened at convention.
  3. The photographer you hire needs to understand the importance of relationships in direct selling and encourage teams to get together for group pictures – large and small.

Event photography has the potential to excite, inspire and motivate. Make sure your photographer is helping you achieve those goals with your people.

Mark Taulbee is a professional event photographer and commercial product photographer with over 25 years experience in the direct selling industry. Learn more about Mark and how he can help your company with photography at http://www.luceandassociates.com/Mark-Taulbee.html. To view some of his work visit http://www.proshotsevent.com and http://www.taulbeephoto.com.

Mark Taulbee

Direct selling companies spend enormous amounts of money every year on national conventions and incentive trips. It’s important to get the most value possible out of those dollars spent. Here are three reasons why hiring a professional event photographer will help with that.

1. Maximize Your Recognition – Rewarding and recognizing your consultants for a job well done is nice but getting their picture taken by a professional photographer while they’re on stage makes them feel that much more important. You can then use those photos in your company magazine, newsletter and Facebook posts to give even more recognition.

2. Quality Counts, So Does Quantity– It’s easy to spot a bad photo—out of focus, heads chopped off, badly lit. Hiring the right photographer assures your company is seen in the best possible light.  Plus, a professional event photographer will provide hundreds, sometimes thousands of great images to use in promoting your product, your people and your opportunity. You’ll have plenty of great images to choose from, not just a few lucky shots.

 3. Timing is Everything –A good photographer can see a shot developing and be there when it happens. The right photo captured at just the right moment has the power to inspire, excite and motivate. But once the moment has passed, well, that’s it.  Regardless of whether it’s clairvoyance, experience or a combination of the two, you’re far less likely to miss that great shot if there’s a pro behind the camera!

Need more convincing?  Compare the cost of a professional event photographer to your overall event budget!  Look at what you’re spending on a few lunches, a box of printed pieces or signage—all things that will be quickly consumed or forgotten.  But photos?  They’ll be treasured forever!